'S largest arts & crafts specialty retailer, is redefining its online and social media customer experience with the introduction of several new digital marketing channels. New additions include: mobile phone coupon acceptance, interactive online ads , a mobile iPhone app launch, Quick Response (QR) codes, a mobile website and text message alerts.
Michaels' new interactive online weekly ad allows customers to view by department or brand, with select products linked to projects and/or how-to videos that enable customers to visualize the final product. Created specifically to make customer's crafting experiences at Michaels as efficient as possible, the ad provides inspiration, organization and capabilities unlike any other retailer. The online weekly ad also gives customers the ability to share products and projects through social channels such as Twitter and Facebook.